For those reading this from the US, you might need some clarification – this is about soccer. Football is the most popular sport around the world, with every country having some form of football league through which local teams compete. However, there are some very prolific football leagues, teams and even players who exemplify the sport and make it the spectacle it is.
As any marketer knows, you get to people’s hearts by hitting at what they love. Since the people love football, it is understandable why forex brokers would want to associate themselves with the sport. In such deals, the FX brokers get the right to use the football team or player’s images to promote their content, while the other party gets a new sponsor. These relationships have given us some very significant sponsorship deals of late, some worth noting more than others.